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Ello, the social network that received a tremendous amount of media attention last year as a "Facebook killer," has raised another $5 million in funding. 
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For a few glorious weeks last fall, Ello, once dubbed the anti-Facebook, had the kind of media coverage that many tech startups would kill for.
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Ello may consider itself a place where brands are unwelcome, but publishers are already starting to set up shop on the most viral social network since Snapchat burst onto the scene in early 2013.
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The ad-free, invite-only, porn-friendly social site Ello shut down over the weekend to keep up with hundreds of thousands of new users clamoring for an account.
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I’ve been in this position before. A new social media platform arrives, everyone proclaims it the next big thing and better than all that’s come before or currently exists. I look at it and feel a profound sense of meh.
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ou’d be forgiven for thinking that the tech world is a loathsome hotbed of rapacious venture capitalists, airheaded trend-riders, and publicity hounds. That’s the image presented by much of the tech press, which prizes stories about the Montgomery Burnses of the tech world over ones about its more idealistic denizens.
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Paul Budnitz paces his bicycle shop in blue sneakers. The 47-year-old co-founder of Ello speaks into a headset to a reporter, one of many interviews since his new social network went viral in late September. “The way to think about Ello is there are absolutely no advertisements, no data mining,” he says. “And there never will be.” Todd Berger, a partner in Ello and one of its primary designers, listens as Budnitz ticks off his talking points, sinking into a tangerine couch. “S---’s crazy,” Berger says. “It’s been wild.”
Lindsay Eikenberg's curator insight,
October 20, 2014 12:12 PM
The article discusses the new social media platform Ello, and how it is being said to be the “anti-Facebook”. The way it works that makes it different from Facebook is that there are zero advertisements, is invite only, and those who are allowed to become members do not have to use their own name. The platform is a way for artistic individuals to express their ideas and opinions without the worry of what people will think of them, because they can be anonymous. It is also freely open for the LGTBQ community, and encouraged. Brands are allowed to create pages (when invited and accepted), but instead of advertising, need to come up with ways to communicate effectively to the members without selling something. Critics are concerned with this new platform, with some thinking it is more of a joke than anything and it will not last much longer. This is due to the fact that more and more consumers are accepting the social media ads as long as they are targeted and would be something they are interested in.
I personally think that the idea is interesting, I just don’t know if it would work for the long haul. I know, from my last post, that Facebook is creating a way for its users to discuss topics openly while keeping their names private. If Facebook can successfully accomplish that, they I don’t think Ello has a shot at making it. Especially because they are so small, and other social media sites are so large. The article mentioned that they are only seven guys in an office. I don’t think they have the capacity to accept a large number of users, especially the amount of users that Facebook has. They would have to grow substantially and install a number of firewalls to be able to compete with any of the other social media platforms.
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Check out the new social media platform that everybody has been talking about - Ello, see what's different with it, if it's worth it or not and how to join.
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Ello is the hottest new social media site, signing up 34,000 new users an hour. It's being called the anti-Facebook and is defining itself as a place for conversation and sharing ideas.
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Update #1: Be sure to check out our latest reporting of Ello's sudden explosion in popularity here. Update #2: For anyone concerned about the future of Ello, they’ve assured us that the site will remain ad-free and porn friendly! Update #3: Overwhelmed by the deluge of new users, Ello almost choked off all access for…
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