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At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of "Free: The Future of a Radical Price," discusses how different companies use the free-to-premium, or freemium model, to not only make money, but often keep... 
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New comments from Microsoft CEO Satya Nadella suggest that luring people in with zero-cost products is of great interest to the company.
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Technology firms looking to enter a market space and unseat incumbent vendors with strong existing relationships to customers have long adopted a bottom-up freemium approach. Essentially the theory goes that if you make a product that is easy enough to both deploy and use, and you make that product free (at least initially) you’ll see significant numbers of end users adopting the product. The door is then open (or so the theory goes) to use that existing relationship as a lever to paid use of the product. It’s been a reliable strategy for Software as a Service (SaaS) vendors for going-on a decade now. And the strategy has had some notable successes – a case in point being Yammer whose freemium model scored them massive usage and a $1B plus price tag when Microsoft MSFT +0.77% acquired them.
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Check out this great listen on Audible.com. The New York Times best-selling author heralds the future of business in Free.
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This taxonomy combines the Freemium models suggested by Ch.Anderson and applies them in the open access context to better understand the transitional business models that publishers and journals are ...
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Capitalism has been the dominant economic system in the U.S. for centuries. But economist and social theorist Jeremy Rifkin says a battle is under way between capitalism and a new economic paradigm. It will be drawn out and hard fought. But he predicts that capitalism will inevitably lose, existing only at the edges of economic life. In its place will be a hybrid system based on the sharing of goods and services. Rifkin argues this is being brought about by advances in technology and communications that are dramatically lowering the cost of those goods and services. A discussion about how the Internet is radically transforming our economy and way of life.
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The marginal cost of software - the natural price - is $0. It's why open source is possible, and app store developers should look there for inspiration.
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