Whether apocryphal or not, the outcome has been the same. For decades, big businesses have set aside all other considerations in the pursuit of return for the shareholder. However, with the emergence of concepts such as open business, there is a growing opportunity to create value that extends beyond back-slaps in the boardroom. Building upon several key principles, most notably transparency, shareability, connectedness and trust, open businesses attempt to dramatically reconsider - and clarify - the way companies work with both customers and employees.