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At Level IV Taleb recommends an Apelles-style strategy: “A strategy of seeking gains by collecting positive accidents from maximising exposure to ‘good Black Swans’” (p. 307). Taleb named his strategy after Apelles the Painter, a Greek who, try as he might, could not depict the foam from a horse’s mouth. In irritation he gave up and threw the sponge he used to clean his brush at the picture. Where the sponge hit, it left a beautiful representation of what he had been trying to create — the foam. An Apelles-style strategy is an example of a more general strategy which Teleb calls maximising serendipity.
