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Rupert Gatti (Open Book Publishers) Zeeba TV (http://zeeba.tv) is part of the River Valley group of Companies. http://www.rivervalleytechnologies.com/ 
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Scoop.it!
The second half of the morning at The Mechanics and Reality of Open Accessseminar covered practical implementation issues for setting up internal policies. Vicky Gardner, Open Access Publisher at Taylor & Francis, described 'the third age of publishing' as subscription, site licence and OA. There is the increasing influence of funders and policy makers and changing roles for libraries and publishers.
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"Initial studies into the effect of open access monographs suggest little to no impact on sales, but an increase in discoverability and online usage.
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This taxonomy combines the Freemium models suggested by Ch.Anderson and applies them in the open access context to better understand the transitional business models that publishers and journals are ...
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What do we want of a transitional process? First and foremost, a transitional process should allow for a smooth transition path from toll-access to open-access that is, in the short term at least, revenue-neutral. Intrinsically revenue-reducing transitions will find little support among publishers and revenue-increasing transitions will be appropriately rejected by scholarly institutions. Note that just because a transitional process is revenue-neutral in the short term does not mean that no moneys will be saved in the longer term as the result of the transition; a move to author-side fees from reader-side fees has the potential to be a much more transparent, competitive, and efficient market, which may well lead to overall cost reductions. Secondly, a transitional process should embed incentives for movement along the path. This second issue has rarely been taken into account.
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