Peer2Politics
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Peer2Politics
on peer-to-peer dynamics in politics, the economy and organizations
Curated by jean lievens
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Advertisers want your attention, but how do they know they have it?

Advertisers want your attention, but how do they know they have it? | Peer2Politics | Scoop.it

our attention is the most valuable resource in the world. It powers the giant consumer corporations of our time, Google and Facebook et al, providing enough profit to let them invest in developing self-driving carsand contact lenses that check your blood sugar. Consider that for a second. The great innovations of Google X are all funded by advertising.

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New media business model builds on volunteer content, but at what cost? - Chicago Tribune (blog)

New media business model builds on volunteer content, but at what cost? - Chicago Tribune (blog) | Peer2Politics | Scoop.it
New media business model builds on volunteer content, but at what cost?
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How Do Newspaper Companies Plan to Survive? - DailyFinance

How Do Newspaper Companies Plan to Survive? - DailyFinance | Peer2Politics | Scoop.it

In the past 15 years, American print publishers have experienced a massive decline in advertising revenues. According to Statista, after peaking in 2000 newspaper ad spending has fallen more than 70% and reached a 50-year low point recently. According to Macquarie Capital, a similar trend can be seen for magazines. This could get worse in the coming years as marketers continue to shift resources to online advertising. Nowadays, Americans spend only 4.6% of their media time reading magazines and newspapers, while almost 20% of their media time is devoted to mobile devices. 

 
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Newspapers are just ...old

Newspapers are just ...old | Peer2Politics | Scoop.it
People will not need journalists to bring them news in the future, we have automated algorithms and social connections for that. The sooner you accept that, the sooner you can start to build a better (and economically viable) model.
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Does This Newspaper Publisher Still Have Value? - Motley Fool

Does This Newspaper Publisher Still Have Value? - Motley Fool | Peer2Politics | Scoop.it

Newspapers are dead--or are they? A. H. Belo (NYSE: AHC  ) , which runs and owns three metropolitan daily newspapers, has more than doubled its share price over the past year. It currently trades at 1.6 times its price to book value, and cash and cash equivalents account for about a third of its current market capitalization. Does A. H. Belo still offer good value at its current price?

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