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Once thought of as a craze for Millennials rejecting consumerism, the sharing economy is now a recognized movement that has seized the attention of the New York Times, the Economist and NPR, among others. The sharing economy refers to a new kind of economic model where underutilized products and assets—think cars, apartment or home space and even one’s time—are shared with others, valuing access to these goods over ownership. In Madison, early traces of the sharing economy can be seen in our long history of cooperatives.
