“The familiar framing of submission to various forms of online monitoring in terms of the logic of exchange (we submit to the collection of information about ourselves in return for access to “free” goods and services) needs further interrogation: not just in terms of what information is collected vs. what information we consciously disclose about ourselves, and not just in terms of the economic and social relations that structure the “free” exchange, but also, perhaps, in terms of the split between the forms of gratification associated with online services and the data gathered about us. These might be seen, increasingly, as overlapping categories.