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“Social media enables mass collaboration, in which a large and diverse group of people who may have no preexisting connections pursues a mutual purpose that creates value.” The people who are engaged in the mass collaboration would be considered the collaborative community. Strategically, that is how Authors Anthony J. Bradley and Mark P. McDonald begin the second chapter of The Social Organization. This outlines how the chapter will elaborate on the three concepts that make up Mass Collaboration. The three concepts that produce mass collaboration are social media, community, and purpose.
