Sharing is cool right now and engagement is growing across a number of engagement points. In cities we can see parking spots allocated to vehicles that are shared. There are websites dedicated to enabling people to share items used infrequently like tools and baby furniture. I have seen services in the US for sharing high-end fashion that would otherwise be out of reach. More and more restaurants have shared seating – large tables for eating with people you’ve never met. Sharing plates of food among people you dine with is also big – this all connected with the sharing economy.